Virtual Staging Disclosure

What virtual staging is

Virtual staging adds furniture, decor, and lighting to photographs of a real property, digitally. The room in the photo is real; the sofa is not. It lets buyers see how an empty space lives — without the cost and logistics of physical staging. It is nota renovation preview, a rendering of a different property, or a way to hide a home’s condition.

Our accuracy commitment: the house is never altered

Buyers must be able to trust that what they see is the home they’ll walk into. Our production rule is absolute:

• We add: furniture, rugs, art, decor, plants, and light-appropriate ambiance.
• We never change: walls, windows, doors, floors, ceilings, fixtures, finishes, views, or the structure and dimensions of any room. No repairing damage, no removing defects, no swapping countertops.

Every image passes human quality control against this rule before delivery. If a staged image would misrepresent the property, it doesn’t ship.

MLS “Virtually Staged” labeling

Most MLSs permit virtually staged photos when they are disclosed— typically via an on-image label and/or a remark in the listing. That’s why every delivery always includes a disclosure version of every staged image, clearly labeled “Virtually Staged,” alongside the clean version. Complying with your MLS’s rule becomes a drag-and-drop, not a judgment call.

To be plain about responsibility: disclosure requirements vary by MLS and are the listing agent’s obligation. We supply the labeled versions and recommend always using them in the MLS and noting virtual staging in listing remarks; your MLS rules and broker policy govern.

How the images are produced

Staging is produced using AI-assisted image generation with a human reviewing every image before delivery. We disclose this because honesty is the product: agents and buyers should know how listing media is made. The accuracy commitment above applies regardless of tooling.

Recommended listing language

If your MLS asks for a remark, this works: “Some photos are virtually staged to illustrate furnishing potential. The property is vacant; no physical alterations are depicted.”